Today marks an exciting milestone for Cara as we officially launch our new brand campaign, “Cara Possibility Services – Where Disability is Different.”
The campaign celebrates the people, stories and possibilities that make Cara unique, shining a light on what can happen when people with disability are empowered to live life their way.
From today, South Australians will start seeing the campaign across television, digital channels and outdoor advertising, helping us share Cara’s message with communities across the state.
At the heart of this campaign are the people who know Cara best – our clients.
Their experiences, personalities and perspectives have shaped a campaign that is authentic, vibrant and proudly different. By sharing their stories, they are helping challenge perceptions and showcase what’s possible when people are supported to pursue their goals, build meaningful connections and live fulfilling lives.
The result is a campaign that reflects the joy, purpose and belonging that are at the centre of everything we do.
You can spot the campaign on Channel 9, including during popular programs such as 9News, Lego Masters and RBT.
You’ll also see Cara billboards appearing across Adelaide, including locations at Port Road Hindmarsh, South Road Mile End, Rundle Mall, Torrens Road Woodville and many more.
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If you spot our commercial or one of our billboards, we’d love to hear from you. Snap a photo and send it through to prteam@cara.org.au so we can celebrate this exciting moment together.
A special thank you to our incredible clients who generously shared their stories and their individuality and brought this campaign to life. Your authenticity and spirit are what make this campaign so powerful, and we are honoured to celebrate you with the wider South Australian community.
We also extend our thanks to everyone involved in making this campaign possible. Together, we’re helping more people discover a different perspective on disability.Â
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We’re not a disability service; we a Possibility service.Â
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